Trader Vic's

A landmark bar at the Beverly Hilton in Beverly Hills, Trader Vic's was relocated poolside as part of the hotel revitalization.
In addition to an identity refresh, EGG Office was presented with a wayfinding challenge—ensuring visitors and guests were aware of the new location.
 
EGG Office developed a new logotype by redrawing the logo from the original ID sign. The
new identity appeared on hotel collateral including key cards, valet parking tickets and guestroom cards, promoting
the bar in its new location.
 
Taking inspiration from the original identity, we also refreshed the bar's operational materials and advertising with a sense of cheeky sophistication.

Copywriting: Parry & Thrust
Photos: Christian Horan Photography