A modern members club, The Elwood Club offers exceptional experiences in music, art, travel, fashion, food, drink, wellness, and sport for friends and families to share. Delivered in an environment of bespoke design with gracious service, it’s an expression of the luxury travel lifestyle in the place you call home.

To convey a membership and lifestyle beyond what’s possible at a standard private club, we developed a comprehensive brand identity system, including a logo, brand positioning, guidelines, collateral, website, digital communications, supporting amenity identities, and brand activations. Each element reflects the Elwood Club’s rich history of luxury and refined cultural offerings.

The club will open in Newport Beach and expand to other locations in the near future.

Photographer credit: Christian Horan