Korean characters.

Reflecting both the neighboring community and clientele for this mixed-use development, inspiration was drawn from Korean letterforms, patterns, idioms and culture. This new visual identity extended to advertising and leasing as well as an extensive signage system; including a 4-story signage beacon for the neighborhood.

Location
Koreatown, Los Angeles
California

Project Size
19-story, 200 units

Industry
Mixed-use, Residential

Architect
SteinbergHart Architects

Photography
Elon Schoenholz