A continuous weaving of the past, present and future, the revitalization of this former Lord and Taylor flagship pays homage to the location in the city, the building’s history, and Amazon’s ethos. Our graphic design embraces a layered approach to the space using typography, physical textiles as well as vibrant, abstract fabric patterns. Typographic silhouettes are used throughout the various levels providing storytelling and delight.
New York City
695,000 square feet