Hudson’s Bay Company

A stylish interpretation of a global retail headquarters.

A portfolio of companies including Saks Fifth Avenue and Lord & Taylor inspired polished creative direction. The storied history of each brand comes to life through a cohesive suite of monochromatic graphics celebrating timeless textile patterns, classic fashion photography and historic architectural images. Branded assets were utilized on digital applications including the careers portal for the corporation. Mission statements for each brand were translated into typographic wallpapers and dimensional environmental graphics.