Rewriting History.

We drew inspiration from the site’s former use as a Paper Mate pen factory to design a fresh identity for this creative campus. We leveraged the concept of a pen line to design site-specific signage and graphics and introduced the project from the street using a sculptural beacon to serve as the project’s main identity.

Location
Santa Monica

Architect
SOM

Project Size
220,000 square feet

Industry
Workplace

Photography
Lawrence Anderson