Born into the lineage of Montage Hotels & Resports, Pendry’s is a new line of luxury hotels devoted to design, service and the celebration of culture. The brand ethos of ‘Know Thyself’ became a driving force for the new graphic identity system; a confidant, refined and sophisticated aesthetic extending to a broad range of customer-facing and internal corporate materials. Our design efforts included the logotype, monogram, style guides, operational collateral, website art direction, advertising standards and brand messaging.
Location Various U.S. Destinations