Hilton’s original flagship, ready for it’s close-up.

Leveraging the hotel’s fabled history, as well as visual and cultural identity, we created and identity that celebrated the legacy and restored the glamour and sophistication to the property. Updating the original logotype and restoring the original star iconography to the brand identity palette revitalized this flagship, for guests and movie stars alike.

Location
Beverly Hills
California

Project Size
570 Guest Rooms

Industry
Hospitality

Architect
Gensler & HBA

Photography
Benny Chan / Fotoworks, BH Hilton Instagram