The logo mark reflects the sophisticated and organic elegance of the Viceory brand, and references both a sea urchin and a sunburst, alluding to the archetypical imagery associated with leisure time spent near the sea. Development of the brand identity included marketing collateral, signage, custom typeface oversight and site-specific experiential graphics for several resort locations.
Client
Kor Hotel Group
Location
Various
United States & Caribbean
Industry
Hospitality
Collaboration
Designed for ReVerb, Inc
Select Photography
Christian Horan