Leveraging the hotel’s fabled history, as well as visual and cultural identity, we created an identity that celebrated the legacy and restored glamour and sophistication to the property. Updating the original logotype and restoring the original star iconography to the brand identity palette revitalized this flagship for guests and movie stars alike.

Photographer credit: Getty Images, select images from BH Instagram


  • Hospitality
  • Lifestyle
  • F&B
  • Real estate


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