In conveying a membership and lifestyle beyond what’s possible at a standard private club, our team created a brand identity system including logo, brand positioning, guidelines, collateral and website, all reflecting the club’s rich history of luxury and refined cultural offerings.

The Elwood Club’s brand and positioning address the opportunity to provide both gracious service and exceptional experiences for modern travelers. Opening in Newport Beach, and expanding to other locations, in the near future.

Photographer credit: Christian Horan


  • Hospitality
  • Lifestyle
  • F&B
  • Products


  • Branding
  • Content
  • Strategy
  • Naming
  • Marketing
  • Digital
  • Packaging