With a layered history dating back to 1880s, the cherished gathering place is positioning to become a first-of-its kind lifestyle retail destination for the Studio City neighborhood.

Charming yet easygoing, premium yet inviting, and offering best-in-class health, beauty, and lifestyle amenities. We honed in on this brand DNA to develop a new graphic identity, design guidelines, website, retail signage guidelines, experiential graphics and marketing strategy & campaign.

Photographer credit: Garrett Rowland & Mike Kelley


  • Hospitality
  • Lifestyle
  • F&B
  • Real estate


  • Branding
  • Strategy
  • Naming
  • Marketing
  • Digital
  • Environment