This new development marks Warner Bros. Discovery’s milestone transition into its second century of operation and provides a workplace experience as iconic as the brand’s famous stories. The project unites over twenty business units into a fourteen-level, two-structure headquarter location designed to bring together a universe of creative makers. The program included work zones, food & beverage outlets, amenity spaces, and the exterior campus across 800k square-feet.
We developed an extensive interior and exterior art, signage, and wayfinding program, including various two-and three-dimensional branded artworks cleverly crafted from the client’s intellectual property. Functioning as unique landmarks, artwork includes a memorabilia case, a ‘Hero-Villain’ wall, and a Wonder Woman art installation among many others. The whimsical, cinematic wayfinding program connects amenities and work areas, embodying the studio’s narrative legacy and celebrating the creatives disciplines that make the content.
We worked closely and extensively with both the corporate real-estate and the brand archive team to help select, translate and materialize all of these elements. From 2001 Space Odyssey to Big Bang Theory, from the Color Purple to Barbie, from Harry Potter to Scooby Doo, they all play a part in the story of the space to inspire and empower the next generation of storytellers.
Select Photography: Tim Hursley, Hunter Kerhart