Occupying six acres of underutilized commercial property in Hollywood, the design for this 695 unit mixed-use development introduces a new pedestrian street named for Gene La Pietra. Mr. La Pietra’s Club Disco Circus, operated in a corner of the site for forty years. It played an important role as an early safe haven for the LGBTQ+ community. Memorabilia from the club’s interior including chandeliers, lights, and its signature disco ball grace community spaces throughout the complex.

Our extensive experiential graphics, signage and large scale murals provide personality and spirit of the project, reflecting the past and moving it forward.

Photographer credit: Mike Kelley


  • Real estate


  • Branding
  • Environment