We developed a new logo that honors the Cedars-Sinai legacy, while establishing a more approachable visual identity that reflects a commitment to being an accessible institution for the community. The original mark represented the union of the two entities, Cedars of Lebanon and Mount Sinai, in 1961, and served the organization for much of its history. EGG Office preserved the original intent of this brand mark, honoring Cedar-Sinai’s reputation for excellence, while evolving the mark to position the institution for the future.

Our work includes positioning, research, brand audit and interviews, logo development, brand imagery, color and typographic studies and extensive signage guidelines for interior and exterior sign types for on-site and off-site locations.