A legendary Los Angeles luxury hotel, renowned for its iconic pink Spanish Colonial Revival architecture and nestled within 12 acres of immaculately manicured gardens, offers an atmosphere that is both timeless and transportive.

Our refreshed brand identity, collateral, and signage program draws from the property’s rich visual heritage while introducing a refined contemporary sensibility. Utilizing a sophisticated palette of pink, white, and black, along with tactile, high-end materials such as textured papers, embossed details, and bronze finishes, the new graphic system reflects the hotel’s distinct blend of old-world glamour and modern elegance.

Every element—from the monogram to the directional signage—is thoughtfully crafted to echo the property’s serene, residential ambiance and exclusivity. The signage, in particular, is designed with architectural precision and restraint: tailored typography, minimal iconography, and custom fixtures in matte black and soft rose tones quietly integrate into the garden pathways and heritage interiors. This considered suite of visual touchpoints reinforces the secluded, insider feel of the hotel experience, allowing guests to feel both indulged and at ease.

Photographer credit: Select images from HBA Instagram