An idyllic retreat, set on 400 picturesque acres in New Jersey’s Somerset County, is a serene destination inspired by nature’s beauty throughout the seasons. Our comprehensive branding for the hotel, the private club, and its restaurants, reflects its blend of history and modern luxury. We designed the logo, print materials, selected operational collateral and digital communications for the private club, ensuring every detail conveyed sophistication and exclusivity.

For the resort’s dining venues, we developed distinct visual identities, including menus and interior graphics, maintaining a cohesive resort-wide aesthetic. This branding initiative enhances the visual appeal, blending nature and hospitality within a reimagined historic setting.

Photography: Christian Horan, Liz Clayman