Our office partnered with Pendry Yacht Club Barbados to define and launch a new members-only marina and lifestyle destination on the island’s west coast. The project required a brand expression that balanced the prestige of the Pendry name with the ease, warmth, and tradition of Caribbean maritime culture.

We developed a comprehensive brand identity system that established the visual and tonal foundation for the Yacht Club across all touchpoints. This identity was applied to a full suite of sales and marketing collateral, including the membership brochure and supporting materials, designed to communicate both the practical advantages of year-round dockage and the experiential value of belonging to a resort-integrated yachting community.

In parallel, we oversaw branded photography and videography, providing creative direction to ensure imagery and film conveyed a cohesive sense of dockside luxury, social connection, and effortless access to land and sea. The resulting body of work positions Pendry Yacht Club as more than a marina—presenting it as a refined, community-driven extension of the Pendry hospitality experience.

Lifestyle Photography: The Ingalls

 

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