Pendry Hotels and Resorts needed a refresh to this important amenity. Pinwheel is Pendry’s signature kids club where all-day activities are designed to inspire, engage and entertain kids from ages 5-12. A dedicated kids’ zone is brought to life by experienced and passionate social coordinators who make every day an adventure to remember. The updated brand and supporting elements are playful and positive, keeping kids happy, one smile at a time.

Photographer credit: Christian Horan


  • Hospitality
  • Lifestyle


  • Branding
  • Packaging