The logo mark reflects the sophisticated and organic elegance of the Viceory brand, and references both a sea urchin and a sunburst, alluding to the archetypical imagery associated with leisure time spent near the sea. Development of the brand identity included marketing collateral, signage, custom typeface oversight and site-specific experiential graphics for several resort locations. Work was completed at ReVerb Studio.


  • Hospitality
  • Lifestyle
  • Real estate


  • Branding
  • Content
  • Strategy
  • Naming
  • Marketing
  • Environment