Viceroy Hotels & Resorts inspires travelers with one-of-a-kind authentic lifestyle experiences that bring together elevated design and intuitive service in sought-after locations. A leader in modern luxury, Viceroy’s vibe-led hospitality is guided by the brand promise “Remember to Live,” an affirmation to create lifelong memories for each and every guest.

Our distinct brand identity and logomark reflects the sophisticated and organic elegance of the Viceory brand, and references both a sea and a sunburst, alluding to the archetypal imagery associated with leisure time spent near the sea.

Development of the brand identity included brand guidelines, marketing collateral, signage, custom typeface oversight and site-specific experiential graphics for several resort locations. Work was completed at ReVerb Studio.

Industry

  • Hospitality
  • Lifestyle
  • Real estate

Services

  • Branding
  • Content
  • Strategy
  • Naming
  • Marketing
  • Environment