Born into the lineage of Montage Hotels & Resorts, Pendry’s is a new line of luxury hotels devoted to design, service and the celebration of culture. The brand ethos of ‘Know Thyself’ became a driving force for the new graphic identity system; a confidant, refined and sophisticated aesthetic extending to a broad range of customer-facing and internal corporate materials. Our design efforts included the repositioning, brand strategy, logotype, monogram, style guides, operational collateral, website art direction, advertising and operational standards and brand messaging for 13 property locations.

Photography: Christian Horan