Born into the lineage of Montage Hotels & Resorts, Pendry’s is a new line of luxury hotels devoted to design, service and the celebration of culture. The brand ethos of ‘Know Thyself’ became a driving force for the new graphic identity system; a confidant, refined and sophisticated aesthetic extending to a broad range of customer-facing and internal corporate materials. Our design efforts included the logotype, monogram, style guides, operational collateral, website art direction, advertising standards and brand messaging.

Photographer credit: Christian Horan


  • Hospitality
  • Lifestyle
  • F&B
  • Products
  • Real estate


  • Branding
  • Content
  • Strategy
  • Naming
  • Marketing
  • Digital
  • Packaging
  • Environment