With a layered history dating back to 1880s, the cherished gathering place is positioning to become a first-of-its kind lifestyle retail destination for the Studio City neighborhood.

Charming yet easygoing, premium yet inviting, and offering best-in-class health, beauty, and lifestyle amenities. We honed in on this brand DNA to develop a new graphic identity, design guidelines, website, retail signage guidelines, experiential graphics and marketing strategy & campaign.

Photographer credit: Garrett Rowland & Mike Kelley